BYZANCE

We are going to tell you a beautiful Persian story…or how the contemporary rug entered the world of ethical and responsible luxury.

PARSUA is first and foremost the brainchild of a renowned antique dealer, Dominique Chevalier, and an Iranian friend, who sought to revive the Persian carpet and create the antiques of tomorrow. Thus began, in 2001, a series of trips to Iran (the ancestral home of carpet making) and meetings with weavers and dyers to find artisans motivated and capable of reviving ancient, then-forgotten techniques.

From the very beginning, PARSUA's creators had sustainable development in mind: Persian rugs made using 17th and 18th century techniques, meaning crafted in village workshops (not mass-produced in factories), finely hand-knotted with locally sourced, hand-spun wool, exclusively natural dyes, and a patina patiently applied with water and sunlight, without ever resorting to the use of chemicals that damage the fiber and have negative repercussions on the environment and the people who use them (chemical dyes, acids, etc.).